psD (power station of Design) of PSA (Power Station of Art)
FCJZ was asked to redesign a portion on the ground floor of the PSA to create a Power Station of Design or psD, design center within the art museum. The emphasis of our design is on the interface between the museum and the street, an interface populated with shops with a purpose to attract people to enter the museum through these “storefronts,” and stop off in the design center, either to appreciate an ongoing exhibition, to shop or to drink a cup of coffee, before they proceed toward the depths of the museum, the destination of their journey of art. The first exhibition held in this new project, In the Name of Architecture reveals recent architectural designs by Atelier FCJZ and its pan-design practice. Also designed by the firm, most of the display furniture used in the venue can be disassembled later and reorganized to become the museum’s permanent pieces of furniture.